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Guide to media relations

Schenkler, Irv

Guide to media relations - 1st ed. - Chennai. : Pearson , 2011. - viii , 112p. : PAPER BACK 21cm.

Mass Media

Contents
Plot your courses: setting your media strategy
Cast your line: Developing proactive media relations
Responding to media calls

Guide to media relations

ISBN: 9788131756171

Subjects--Index Terms: Public relation, mass media

Dewey Class. No.: 659.2 / SCH

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