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Ferrell, O. C.,

Business : a changing world. - 9th ed. - New York: McGraw Hill, 2014. - xxxiv, 616p.; PAPER BACK 27 cm.

Management

Contents:
PART 1: BUSINESS IN A CHANGING WORLD:
1. The Dynamic of Business and Economics
2. Business Ethics and Social Responsibility
3. Business in a Borderless World
PART 2; STARTING AND GROWING A BUSINESS:
4. Options for Organizing Business
5. Small Business, Entrepreneurship, and Franchising
PART 3: MANAGING FOR QUALITY AND COMPETITIVENESS:
6. The Nature of Management
7. Organization, Teamwork and Communication
8. Managing Service and Manufacturing Operations
PART 4: CREATING THE HUMAN RESOURCE ADVANTAGES:
9. Motivating the Workforce
10. Managing Human Resources
PART 5: MARKETING: DEVELOPING RELATIONSHIPS:
11. Customer-Driven Marketing
12. Dimensions of Marketing Strategy
13. Digital Marketing and Social Networking
PART 6: FINANCING THE ENTERPRISE:
14. Accounting and Financial Statements
15. Money and the Financial System
16. Financial Management and Securities Markets;
Appendix D;
Notes;
Glossary;
Photo Credits;
Indexes.

Business, Management-United States.

ISBN: 9780078023132

Subjects--Index Terms: Management.

Dewey Class. No.: 650 / FER