Introducing Mass Communication .
Gamble , Michael W.
Introducing Mass Communication . - 1st ed. - New York. : McGraw-Hill, 1986. - xv ; 448 p. PAPER BACK 23.3cm.
Mass Media
1. The Mediated window: A Beginning
2. The print Media: The window opens
3. Radio, television, and film: the electronic window
4. Persuasion: More than window decoration
5. Research and mass communication.
6. The future: the window widens...or does it?.
Introduction to Mass Communication .
0070227705
Introduction to Mass Communication .
302.23 / GAM
Introducing Mass Communication . - 1st ed. - New York. : McGraw-Hill, 1986. - xv ; 448 p. PAPER BACK 23.3cm.
Mass Media
1. The Mediated window: A Beginning
2. The print Media: The window opens
3. Radio, television, and film: the electronic window
4. Persuasion: More than window decoration
5. Research and mass communication.
6. The future: the window widens...or does it?.
Introduction to Mass Communication .
0070227705
Introduction to Mass Communication .
302.23 / GAM