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Case studies in consumer behaviour

By: Kumar, Ramesh SMaterial type: Text

TextLanguage: Eng Publication details: Chennai . : Pearson; Description: ix, 263p. PAPER BACK 24cmISBN: 9788131774489Subject(s): ManagementDDC classification: 658.8342

Contents:

CONTENTS: PREFACE: 1.ROMANTIC RIDES OR FIERY THRILLS:POSITIONING A MOTORCYCLE BRAND IN THE INDIAN CONTEXT 2.XYLYS:EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN THE INDIAN CONTEXT 3.SUPER SHAMPOO PRODUCTS AND THE INDIAN MASS MARKET 4.HIMALAYA HERBAL TOOTHPASTE:CATEGORY AND BRAND INVOLVEMENT IN AN EMERGING MARKET 5.www.dhonuk.com-MARKETING ART IN AN EMERGING MARKET 6.THE IMPORTANCE OF EXPERINTIAL MARKETING IN MARKETING COMMUNICATIONS 7.ETHIC CONSUMERS CONSULTING 8.KRAFT FOODS: THE COFFEE POD LAUNCH(A) 9.LIVING ARTS CENTRE OF MISSISSAUGA:CONDENSED VERSION 10.MOLSON CANADIAN-THE RANT 11.LOGITECH:LAUNCHING A DIGITAL PEN 12.GLOBAL BRANDING OF STELLA ARTOIS 13.THE HOME DEPOT CANADA:RENOVATING STRATEGY 14.MOLSON CANADA:SOCIAL MEDIA MARKETING

Summary: Case studies, consumer, behaviour.

List(s) this item appears in: Management

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Notes	Barcode
Books	ADBU Azara Campus Library Reference	ADBU Azara Campus Library Reference	Reference	658.8342 KUM (Browse shelf(Opens below))	1	Not For Loan	Placed in Azara Campus Library	u2124
Books	ADBU Azara Campus Library Commerce	ADBU Azara Campus Library Commerce	Non-fiction	658.8342 KUM (Browse shelf(Opens below))	2	Available	Placed in Azara Campus Library	u2125
Books	ADBU Azara Campus Library Commerce	ADBU Azara Campus Library Commerce	Non-fiction	658.8342 KUM (Browse shelf(Opens below))	3	Available	Placed in Azara Campus Library	u2126

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Previous	658.83 FAR Marketing metrics :	658.83 WIL Marketing research :	658.834 209 54 KUM Consumer behavior and branding :	658.8342 KUM Case studies in consumer behaviour	658.848 KEE Global marketing	658.870095 KOT Principles of Marketing:	658.872 JOS E-Commerce	Next

Commerce

CONTENTS:
PREFACE:
1.ROMANTIC RIDES OR FIERY THRILLS:POSITIONING A MOTORCYCLE BRAND IN THE INDIAN CONTEXT
2.XYLYS:EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN THE INDIAN CONTEXT
3.SUPER SHAMPOO PRODUCTS AND THE INDIAN MASS MARKET
4.HIMALAYA HERBAL TOOTHPASTE:CATEGORY AND BRAND INVOLVEMENT IN AN EMERGING MARKET
5.www.dhonuk.com-MARKETING ART IN AN EMERGING MARKET
6.THE IMPORTANCE OF EXPERINTIAL MARKETING IN MARKETING COMMUNICATIONS
7.ETHIC CONSUMERS CONSULTING
8.KRAFT FOODS: THE COFFEE POD LAUNCH(A)
9.LIVING ARTS CENTRE OF MISSISSAUGA:CONDENSED VERSION
10.MOLSON CANADIAN-THE RANT
11.LOGITECH:LAUNCHING A DIGITAL PEN
12.GLOBAL BRANDING OF STELLA ARTOIS
13.THE HOME DEPOT CANADA:RENOVATING STRATEGY
14.MOLSON CANADA:SOCIAL MEDIA MARKETING

Case studies, consumer, behaviour.

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