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Marketing research: An Indian perspective

By: Bajpai, NavalMaterial type: Text

TextLanguage: Eng. Publication details: Delhi. : Pearson, 2015Description: xvii,627p. PAPER BACK 24cmISBN: 9789332536371Subject(s): ManagementDDC classification: 658.83

Contents:

CONTEXT: PREFACE: 1.INTRODUCTION TO MARKETING RESEARCH 2.RESEARCH DESIGN FORMULATION 3.SOURCES AND COLLECTION OF DATA 4.DESCRIPTIVE STATISTIC AND DATA ANALYSIS

Summary: Marketing, research, Indian, perspective.

List(s) this item appears in: Management

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Item type	Current library	Home library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Reference	ADBU Azara Campus Library Reference	ADBU Azara Campus Library Reference	Reference	658.83 BAJ (Browse shelf(Opens below))	1	Not For Loan	Placed in Azara Campus Library		u2129
Books	ADBU Azara Campus Library Commerce	ADBU Azara Campus Library Commerce	Non-fiction	658.83 BAJ (Browse shelf(Opens below))	2	Available	Placed in Azara Campus Library		u2130

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Commerce

CONTEXT:
PREFACE:
1.INTRODUCTION TO MARKETING RESEARCH
2.RESEARCH DESIGN FORMULATION
3.SOURCES AND COLLECTION OF DATA
4.DESCRIPTIVE STATISTIC AND DATA ANALYSIS

Marketing, research, Indian, perspective.

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