TY  - BOOK
AU  - Schenkler, Irv
AU  - Herrling Tony
TI  - Guide to media relations
SN  - 9788131756171
U1  - 659.2 
PY  - 2011///
CY  - Chennai.
PB  - Pearson
KW  - Public relation, mass media
N1  - Mass Media; Contents
Plot your courses: setting your media strategy
Cast your line: Developing proactive media relations
Responding to media calls
N2  - Guide to media relations
ER  -