TY - BOOK AU - Reynolds, Sana TI - Guide to cross-cultural communication SN - 9788131756157 U1 - 303.482 PY - 2011///. CY - Delhi. PB - Pearson KW - cross-cultural communication N1 - Mass Media; Contents 1 Relationships: individual or collective 2 social framework: high context or low 3 Linear flexible or cyclical 4 Power: hierarchical or democratic N2 - Guide to cross-cultural communication ER -