TY  - BOOK
AU  - Ferrell, O. C.,
AU  - Hirt, Geoffrey A. 
AU  - Ferrell, Linda.
TI  - Business: a changing world
SN  - 9780078023132
U1  - 650 
PY  - 2014///
CY  - New York
PB  - McGraw Hill
KW  - Management.
N1  - Management; Contents:
PART 1: BUSINESS IN A CHANGING WORLD:
1. The Dynamic of Business and Economics
2. Business Ethics and Social Responsibility
3. Business in a Borderless World
PART 2; STARTING AND GROWING A BUSINESS:
4. Options for Organizing Business
5. Small Business, Entrepreneurship, and Franchising
PART 3: MANAGING FOR QUALITY AND COMPETITIVENESS:
6. The Nature of Management
7. Organization, Teamwork and Communication
8. Managing Service and Manufacturing Operations
PART 4: CREATING THE HUMAN RESOURCE ADVANTAGES:
9. Motivating the Workforce
10. Managing Human Resources
PART 5: MARKETING: DEVELOPING RELATIONSHIPS:
11. Customer-Driven Marketing
12. Dimensions of Marketing Strategy
13. Digital Marketing and Social Networking
PART 6: FINANCING THE ENTERPRISE:
14. Accounting and Financial Statements
15. Money and the Financial System
16. Financial Management and Securities Markets;
Appendix D;
Notes;
Glossary;
Photo Credits;
Indexes
N2  - Business, Management-United States
ER  -