Small business management : an entrepreneur's guidebook.
- 7th ed.
- New York: McGraw Hill, 2013.
- xx, 524p.; PAPER BACK 25.3 cm.
Mass Media
Contents: 1. Starting Your Small Business 2. Family-Owned Businesses 3. Forms of Ownership of Small Business. 4. Maintaining Good Government Relations and Business Ethics 5. Becoming the Owner of a Small Business 6. Planning, Organizing, and Managing a Small Business 7. How to Obtain the Right Financing for Your Business 8. Developing marketing Strategies 9. Promoting and Distributing 10. How to Obtain and Manage Human Resources and Diversity in Small Companies 11. How to Maintain Relationships with Your Employees and Their Representatives 12. Obtaining and Laying Out Operating Facilities 13. Purchasing, Inventory, and Quality, Control 14. Basic Financial Planning 15. Budgeting and Controlling Operations and Taxes 16. Using Computer Technology in Small Business 17. Risk Management, Insurance, and Crime Prevention