Gamble , Michael W. <br/><br/>
Introducing Mass Communication . 

 - 1st ed. 
 - New York. :  McGraw-Hill,  1986. 
 - xv ; 448 p.  PAPER BACK  23.3cm. 
<br/><br/> Mass Media 
<br/><br/>1. The Mediated window: A Beginning<br/>2. The print Media: The window opens<br/>3. Radio, television, and film: the electronic window<br/>4. Persuasion: More than window decoration<br/>5. Research and mass communication.<br/>6. The future: the window widens...or does it?. 
<br/><br/> Introduction to Mass Communication . 
<br/><br/><label>ISBN: </label>0070227705 
<br/><br/><label>Subjects--Index Terms: </label>Introduction to Mass Communication . 
<br/><br/><label>Dewey Class. No.: </label>302.23  / GAM