TY  - BOOK
AU  - Gamble , Michael W.
AU  - Teri Kwal Gamble.
TI  - Introducing Mass Communication
SN  - 0070227705
U1  - 302.23 
PY  - 1986///
CY  - New York.
PB  - McGraw-Hill
KW  - Introduction to Mass Communication
N1  - Mass Media; 1. The Mediated window: A Beginning
2. The print Media: The window opens
3. Radio, television, and film: the electronic window
4. Persuasion: More than window decoration
5. Research and mass communication.
6. The future: the window widens...or does it?
N2  - Introduction to Mass Communication
ER  -