Introducing Mass Communication . (Record no. 813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00895nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180724105910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161209b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070227705 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ADBU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | GAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gamble , Michael W. |
| 245 ## - TITLE STATEMENT | |
| Title | Introducing Mass Communication . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York. : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv ; 448 p. |
| Other physical details | PAPER BACK |
| Dimensions | 23.3cm. |
| 500 ## - GENERAL NOTE | |
| General note | Mass Media |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The Mediated window: A Beginning<br/>2. The print Media: The window opens<br/>3. Radio, television, and film: the electronic window<br/>4. Persuasion: More than window decoration<br/>5. Research and mass communication.<br/>6. The future: the window widens...or does it?. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Introduction to Mass Communication . |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Introduction to Mass Communication . |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Teri Kwal Gamble. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | ADBU Tapesia Campus Library | ADBU Tapesia Campus Library | Mass Communication | 14.06.2016 | COMPLIMENTARY | 2 | 1 | 384 GAM | U414 | 10.12.2022 | 05.10.2021 | 09.12.2016 | Books | Placed in Tapesia Library mass communication |