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Introducing Mass Communication .

By: Gamble , Michael WContributor(s): Teri Kwal GambleMaterial type: Text

TextLanguage: eng. Publication details: New York. : McGraw-Hill, 1986Edition: 1st edDescription: xv ; 448 p. PAPER BACK 23.3cmISBN: 0070227705Subject(s): Introduction to Mass CommunicationDDC classification: 302.23

Contents:

1. The Mediated window: A Beginning 2. The print Media: The window opens 3. Radio, television, and film: the electronic window 4. Persuasion: More than window decoration 5. Research and mass communication. 6. The future: the window widens...or does it?.

Summary: Introduction to Mass Communication .

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Item type	Current library	Home library	Collection	Call number	Status	Notes	Date due	Barcode
Books	ADBU Tapesia Campus Library Mass Communication	ADBU Tapesia Campus Library Mass Communication	Non-fiction	384 GAM (Browse shelf(Opens below))	Available	Placed in Tapesia Library mass communication		U414

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Mass Media

1. The Mediated window: A Beginning
2. The print Media: The window opens
3. Radio, television, and film: the electronic window
4. Persuasion: More than window decoration
5. Research and mass communication.
6. The future: the window widens...or does it?.

Introduction to Mass Communication .

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